Case Study: Practical Business Improvements increases prospecting productivity by 40% with Adapt.io

Prospecting productivity increased by 40%

Practical Business Improvements (PBI), a management consultancy based in Scotland, needed to expand its email campaign reach and improve its inefficient manual prospecting process. Their challenge was to increase the yield of their campaigns and provide their sales team with higher quality leads. To address this, Lean Coach Locke Gilmour turned to the vendor Adapt.io to find a new data provider.

By integrating Adapt's platform, specifically its Seeker tool and HubSpot integration, PBI was able to enrich its existing datasets and find new custom contacts. The solution automated their prospecting, allowing them to verify emails and pull leads directly from LinkedIn. As a result, PBI increased its prospecting productivity by 40%, successfully aligned its sales and marketing teams, and drove successful campaign results.

Practical Business Improvements

Locke Gilmour

Lean Coach