Case Study: Programmatic B2B achieves 35% business growth with Adapt.io

Programmatic B2B Achieves 35% Business Growth with Adapt’s B2B Data

The customer, Programmatic B2B, a US-based digital advertising agency, faced the challenge of finding a data partner with robust international coverage for their targeted email marketing and prospect database builds. Most providers fell short, so they turned to the vendor, Adapt, seeking a solution for their global programmatic campaigns.

Adapt provided real-time data access and tools, enabling Programmatic B2B to launch global campaigns in under 24 hours. The solution from Adapt improved email delivery rates by 27%, achieving a 99.7% delivery rate in one campaign, and allowed for a 100% phone number append rate on engaged contacts. This empowered Programmatic B2B to expand into new markets and grow their business by 35%.

Programmatic B2B

Chris DeMartine

Group Account Director