Case Study: PEO Spectrum increases email success with Adapt.io

PEO Spectrum - Customer Case Study

PEO Spectrum, a Professional Employer Organisation (PEO) comparison services firm, needed to clean their existing customer data and acquire more best-fit leads. With email as their primary prospecting method, maintaining high data accuracy was critical to protect their domain reputation. They required a scalable data partner and turned to the vendor Adapt.io for a solution, initially using it to find accurate information on specific contacts.

Adapt.io provided PEO Spectrum with clean, accurate data that required no complicated setup. The platform was easy for the sales team to use immediately, fueling their email marketing engine. By using Adapt.io, PEO Spectrum saw improved email delivery rates, reduced bounces, and better access to target prospects, resulting in a 30% increase in their email success rate.

PEO Spectrum

Lori Frucht

Marketing Director