Adapt.io
17 Case Studies
Case Study: SkyStem achieves more targeted lead segmentation with Adapt.io
A Adapt.io Case Study
Lead generation is no longer an exhaustive process with Adapt
SkyStem, a software development firm, struggled with inefficient lead generation due to outdated and irrelevant data from a third-party provider. This challenge made prospecting a frustrating and unproductive process for their teams. Seeking a solution, Senior Marketing Specialist Mabel Espinal turned to Adapt.io and its data enrichment services to acquire fresh, accurate information and build more granular ideal customer profiles (ICPs).
Adapt.io worked directly with SkyStem to build segmented prospect lists using their list builder, which was integrated with ZeroBounce for email verification. This provided the sales team with highly targeted leads containing vital firmographic data. The result was a significant increase in lead quality and outreach efficiency, allowing SkyStem to eliminate costly third-party verification services and run more effective campaigns.
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SkyStem
Mabel Espinal
Senior Marketing Specialist