Case Study: Virgin Media achieves 36% uplift in CTR across 800 variants with Ad-Lib.io

Virgin Media saw36% upliftin CTR across 800 variants with automated ad creative using Ad-Lib.io

Virgin Media engaged Ad-Lib.io as an agile content-creation partner to keep ad creative fresh and relevant across three key initiatives—Flash Sales, Usain Bolt and Broadband—seeking scalable, rapid production and activation of variants using automated ad creative services.

Ad-Lib.io leveraged direct integrations with major media platforms to push over 800 ad variants into host ad accounts (bypassing cloud sharing) and automated their creation and activation across a 12-week period. The campaign produced 800 variants and delivered a 36% uplift in CTR versus the previous three-month period.

Virgin Media