Case Study: Woops! accelerates sales and rebuilds its franchise model with ActiveCampaign

Woops! Macarons and Gifting used marketing automation to accelerate sales and rebuild a franchise

Woops!, the macarons and gifting brand, faced a major challenge when COVID-19 disrupted its franchise model and forced many mall-based locations to close. With much of its business suddenly uncertain, Woops! needed a new way to keep revenue flowing and rebuild its growth strategy, turning to ActiveCampaign for marketing automation.

Using ActiveCampaign automations, Woops! was able to accelerate sales and support a rebuild of its franchise business. The easy-to-use automation tools helped the company create new revenue-driving opportunities during a period of major disruption, providing a more scalable path forward for the brand.

Woops!

Ben Woodruff

Founder