Case Study: MemberVault achieves personalized, event-driven engagement tracking with ActiveCampaign

Why This Software Company Loves the ActiveCampaign API

MemberVault is a content-delivery platform that helps online creators pull together resources from Google Drive, email, and membership platforms and identify their most engaged subscribers. To deliver a more personalized, event-driven experience — rather than fixed, time-based funnels — MemberVault needed a marketing-automation partner that could track content interactions in real time and integrate tightly with its system.

Using the ActiveCampaign API, MemberVault implemented quick, simple integrations and dynamic tagging that let the platform treat engagement as events (not categories). The result: creators can see exactly which content and people are most engaged, surface relevant content, improve lead scoring, boost course completion with targeted outreach, and deploy smarter automations — all with minimal setup and less engineering overhead.

MemberVault

Mike Kelly

Co-Founder