Case Study: Whole30 creates personalized community experiences with ActiveCampaign

Whole30 increases email open rates 10% with ActiveCampaign

Whole30, a fitness and wellness company with a large online community, faced challenges with their previous email platform, Mailchimp. They lacked advanced automation and segmentation capabilities, and the support experience felt impersonal, which conflicted with their community values. This led them to seek a new solution, which they found with ActiveCampaign.

By implementing ActiveCampaign, Whole30 built personalized customer journeys starting with a targeted welcome series. They used integrations like Facebook Custom Audiences for cross-channel engagement and employed detailed tagging for smart segmentation, allowing for highly relevant communications. The solution provided dedicated human support and robust reporting. As a result, Whole30 saw a 10% increase in email open rates within three months and now manages over 400,000 active contacts through more than 15 automations, all while deepening community relationships.

Whole30