Case Study: Whole30 achieves 10% higher email open rates and personalized community engagement with ActiveCampaign

Whole30 - Customer Case Study

Whole30 is a wellness program and community that has helped millions improve their relationship with food; the brand manages about 400K active email contacts and a large global audience. As their audience grew, Whole30 needed to move beyond basic MailChimp sends to deliver more personal, behavior‑based communications and wanted a hands‑on partner to help build automations, segmentation, and better support.

By adopting ActiveCampaign, Whole30 implemented dynamic segmentation, Facebook Custom Audiences integration, data‑driven onboarding flows, and over 15 automations (including a welcome series and quarterly reengagement campaigns), with dedicated strategy and support. These changes drove a 10% increase in email open rates within three months, improved targeting and personalization (e.g., location‑specific promos and birthday emails), and freed the team to spend more time engaging the community.

Whole30