Case Study: Nonprofit Courses streamlines operations and learner communications with ActiveCampaign

Using CRM to Streamline Operations

Nonprofit Courses helps thousands of nonprofit staff and volunteers access educational resources, but it struggled to manage content recruitment, learner communications, and income generation across separate systems. Before using ActiveCampaign, the team relied on Nutshell and MailChimp, which made it difficult to keep contacts, mailings, and business operations organized in one place.

ActiveCampaign for Marketing and Sales helped Nonprofit Courses consolidate everything into a single database and use Deals to track onboarding content experts, advertisers, and affiliates. With ActiveCampaign, the company streamlined updates for staff, reduced app overlap, and could see cross-over contacts in one place; the database also kept growing month after month, eventually requiring an upgrade to a higher contact tier.

Nonprofit Courses

Matt Hugg

President & Founder