Case Study: UN|HUSHED achieves better email deliverability and automation efficiency with ActiveCampaign

UN|HUSHED - Customer Case Study

UN|HUSHED, a nonprofit with a lean team and a complex audience mix of educators, school boards, parents, community groups, and donors, was struggling to manage outreach effectively. Its monthly newsletter wasn’t reaching subscribers, with emails often landing in spam, and the team needed a better way to organize communication and do more with limited resources. After finding Mailchimp’s deliverability lacking, UN|HUSHED looked for a stronger email and CRM solution and chose ActiveCampaign.

ActiveCampaign helped UN|HUSHED improve inbox placement and streamline communication with tagging, segmentation, and CRM tools that supported personalized messaging across multiple audiences. By switching to ActiveCampaign, the team reduced wasted effort on emails that weren’t being seen and gained a more efficient system for managing newsletters and donor/constituent communications, enabling a small team to operate more effectively.

UN|HUSHED

Nyk Rayne

Director of Operations and Design