Case Study: UN|HUSHED improves email deliverability and open rates with ActiveCampaign

UN|HUSHED boosts newsletter open rates 238% with ActiveCampaign

UN|HUSHED, a nonprofit focused on revolutionizing sex education, faced significant challenges with its email marketing. Using Mailchimp, the organization suffered from poor deliverability rates that caused its important newsletters to go directly to spam. Their small, lean team also struggled to manage complex communication streams for educators, parents, and donors using only spreadsheets and basic email tools.

By switching to ActiveCampaign, UN|HUSHED implemented a comprehensive marketing automation and CRM solution. They used automation, tagging, and segmentation to personalize communications for different stakeholders and manage donor pipelines and customer service requests. The results were immediate and dramatic: ActiveCampaign delivered a 99% deliverability rate and a 238% increase in open rates, empowering the small team to operate far more efficiently.

UN|HUSHED