Case Study: UBITS boosts productivity and email performance with ActiveCampaign

UBITS increases productivity 50% with ActiveCampaign

UBITS, a major Latin American B2B online learning platform, faced challenges with its email communication strategy, including low delivery and click-through rates, high bounces, and difficulty attracting new students. Their previous system required extensive manual effort from the marketing team. They needed a tool that could integrate with their custom course platform and support personalized, automated communication for over 100,000 contacts, leading them to seek a solution from ActiveCampaign.

By implementing ActiveCampaign, UBITS utilized its automation, list segmentation, tagging, and predictive sending features. The solution was fully integrated with UBITS's system via ActiveCampaign's open APIs. This resulted in a 30% increase in new student enrollment and saved 50% of the time previously dedicated to managing communications. Additionally, email delivery rates increased from 22% to nearly 28%, and click-through rates rose from 2.92% to 10.8%.

UBITS