Case Study: theCLIKK achieves stronger email engagement and deliverability with ActiveCampaign

theCLIKK Opens Up the Potential of Email Marketing

theCLIKK is a daily email newsletter for marketers founded by Russ Henneberry to show the power of email done well. Using ActiveCampaign, the team wanted to build a loyal audience and improve email performance without creating a huge, low-quality subscriber list. Their challenge was to keep readers engaged consistently while protecting open rates and deliverability.

ActiveCampaign helped theCLIKK create a simpler, more effective email marketing approach through automation and a connected tech stack. The result was a newsletter experience that encouraged daily reading, stronger trust, and better engagement with subscribers; instead of focusing on list size, theCLIKK measured success by how many people actually opened, read, and acted on the emails, helping drive value for advertisers.

theCLIKK

Russ Henneberry

Email Marketer