Case Study: Pathways to Successful Living achieves 100% retention with ActiveCampaign

The Automation that Gets Pathways 100% Retention

Pathways to Successful Living is a small consulting business that runs workshops and courses to help people get more from their lives. Although attendees are often offered a discount for a next course on the last day, many didn’t complete their online registration; the company needed a way to remind interested students, keep messages relevant, and bring people back without the staff capacity to follow up manually.

Pathways built an ActiveCampaign automation triggered when a contact moves to a new deal stage after their first class. The workflow sends weekly (then monthly) reminders, notifies key team members for possible manual outreach, and stops automatically when registration is completed. The result: more students finish enrollment and Pathways achieved 100% retention for those offered the discount.

Pathways to Successful Living

David Paige