Case Study: TAGGUN achieves faster growth and higher conversions with ActiveCampaign

TAGGUN Aims Higher and Gets Instant Results

TAGGUN, a New Zealand-based receipt-scanning API company, needed a better way to scale its sales and marketing as it grew from startup to scale-up. The team wanted to replace manual lead handling and scattered tools with a simple system that could support automation, team handoffs, and stronger customer relationships. ActiveCampaign provided the platform TAGGUN used to structure these processes.

With ActiveCampaign, TAGGUN built automations across its pipeline, from abandoned-cart follow-up to triggers based on scan activity and customer milestones. The results were immediate: one abandoned-cart automation converted 28.9% of users into free trial signups, and the team said automations saved about 30 hours per week. ActiveCampaign also helped TAGGUN improve revenue predictability and focus on higher-value customers.

Taggun

Hannah O’Connor

Sales and Marketing Manager