Case Study: Oh Crap achieves 72% email open rates with ActiveCampaign

Sending The Right Message Helps Achieve 72% Email Open Rates

Oh Crap, a growing B2C business known for its dog poo bags, needed a better way to manage fast-expanding retail and prospect relationships as more than 170 shops began carrying its products. Using ActiveCampaign CRM, the company gained visibility into its sales pipeline, followed up on leads more effectively, and kept retailers informed with regular check-ins and education.

ActiveCampaign helped Oh Crap streamline sales and marketing with CRM pipelines, Shopify data, split testing, predictive sending, and Facebook Custom Audiences. The results included 72% email open rates, better deal forecasting, fewer missed opportunities, and more personalized, timely outreach as the company scaled on ActiveCampaign’s Enterprise plan.

Oh Crap

Bruce Hultgren

Founder