Case Study: Roland boosts engagement growth with ActiveCampaign CRM

Roland boosts engagement 20% in 6 months with ActiveCampaign

Roland, a global electronics brand known for synthesizers, faced a challenge in unifying its disparate regional customer databases and moving beyond manual marketing processes as it expanded globally. Their old CRM and email tools could not support personalized, one-to-one customer engagement. Seeking a cohesive global system, they turned to vendor ActiveCampaign for its CRM and marketing automation platform.

By implementing ActiveCampaign, Roland leveraged its tagging, automation, and lead scoring capabilities to create highly personalized campaigns, including an evergreen re-engagement series. They also used ActiveCampaign Deals to bridge online and in-person sales pipelines. As a result, Roland saw engagement rates with its total contact database rise to as high as 56%, representing an overall engagement growth of 20% within six to eight months, while enabling a unified "One Roland" customer experience.

Roland