Case Study: PreviewMe achieves faster growth and saves 50% admin time with ActiveCampaign

PreviewMe reduces admin time by 50% with ActiveCampaign

PreviewMe, a New Zealand-based SaaS company, faced challenges with a clunky, manual sales process that used multiple disjointed platforms like Pipedrive and SendGrid. This led to inefficient pipeline management and a lack of harmony between their sales and marketing efforts. Seeking to streamline operations and fuel growth, they turned to the vendor ActiveCampaign for a solution.

By implementing ActiveCampaign's CRM and marketing automation platform, PreviewMe unified its processes. They used email and task automations, integrated their own video product into campaigns, and employed lead scoring. This solution bridged the internal disconnect between sales and marketing, reduced admin time by 50%, and increased click-through rates by 96%. The result was warmer leads, quicker sales cycles, and a continuously growing revenue stream for PreviewMe.

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