Case Study: Pit Boss Grills achieves over $76,000 from a single campaign with ActiveCampaign

Pit Boss Grills Bring the Heat through Marketing Automation

Pit Boss Grills faced the challenge of connecting in-store and online sales, since many customers buy through retailers rather than directly online. The company wanted a way to bridge that gap and keep building a digital community of grill owners using ActiveCampaign.

ActiveCampaign helped Pit Boss Grills connect Shopify with NetSuite through a custom API, bringing retail purchase data into ActiveCampaign and tagging customers by grill and accessory purchases. With abandoned cart and post-purchase upsell automations, Pit Boss generated stronger repeat sales and even earned over $76,000 from a single campaign, while turning customers into loyal fans.

Pit Boss Grills

Dan Thiessen

CEO