Case Study: Palmetto Fortis achieves 20% sales growth with ActiveCampaign

Palmetto Fortis increases sales by 20% through ActiveCampaign

Palmetto Fortis, an education-focused organization, wanted to scale its marketing while keeping communications personal and improving lead generation and sales. The team needed a more efficient solution than Mailchimp and also wanted a smoother way to integrate marketing and CRM efforts, so they turned to ActiveCampaign.

ActiveCampaign implemented intelligent automation, personalized marketing, and Salesforce integration to streamline workflows and improve targeting. The results were strong: Palmetto Fortis saw up to 52% open rates, a 2x increase in click-through rates, 20% year-over-year sales growth, and 300% growth in conference lead generation after moving to digital capture with QR codes.

Palmetto Fortis

Meagan Ingersoll

Marketing Director