Case Study: Palmetto Fortis increases sales by 20% with ActiveCampaign

Palmetto Fortis boosts sales 20% with ActiveCampaign

Palmetto Fortis, an agency providing sales support to private and charter schools, faced challenges scaling its marketing with a disconnected tech stack. Their previous platform, Mailchimp, did not integrate with Salesforce, leading to inefficient, broad-stroke communications that hindered growth. They turned to ActiveCampaign's marketing automation platform to unify their systems and enable more strategic engagement.

By implementing ActiveCampaign, the team streamlined migration and leveraged robust automation and Salesforce integration for lead scoring and personalized communication. This allowed their lean team to nurture contacts effectively in a long-cycle industry. The results included email open rates climbing as high as 52%, a doubling of click-through rates, a 300% increase in conference leads, and a 20% year-over-year sales increase, demonstrating the significant impact of ActiveCampaign.

Palmetto Fortis