Case Study: Painting With A Twist achieves 50% more email traffic with ActiveCampaign

Painting With A Twist - Customer Case Study

Painting With a Twist, the largest paint-and-sip franchise with about 230 locations across the U.S., needed a better way to manage email marketing across many franchisees. Before ActiveCampaign, studios used multiple different email tools, which made it hard to maintain a consistent brand look and message; they needed a more centralized enterprise email platform.

ActiveCampaign helped Painting With a Twist roll out custom branded email templates that franchise owners could easily use. As a result, the company reported a 28% year-over-year increase in traffic from the email channel, a 10% increase in ecommerce revenue from email, and a 50% increase in email-channel traffic after implementing weekly custom templates.

Painting With A Twist

Brittany Graff

Senior Director of Marketing