Case Study: Painting with a Twist achieves 95% franchisee adoption with ActiveCampaign

Painting With A Twist boosts email revenue 25% with ActiveCampaign

Painting with a Twist, a paint-and-sip franchise with over 220 locations, faced fragmented marketing and inconsistent branding as franchisees used various different email platforms. This lack of a centralized system made cohesive customer engagement nearly impossible. They turned to the vendor ActiveCampaign to implement a unified marketing automation platform.

ActiveCampaign provided a centralized hub with customizable templates and saved modules, enabling franchisees to send localized yet on-brand campaigns efficiently. The solution included automated re-engagement and win-back campaigns. Results include a 95% franchisee adoption rate of the platform, a 65% increase in email volume, and a 25% revenue increase attributed to email marketing, along with significant time savings for location owners.

Painting With A Twist