Case Study: Museum of Science and Industry, Chicago achieves more personalized email marketing with ActiveCampaign

Museum of Science and Industry, Chicago - Customer Case Study

Museum of Science and Industry, Chicago needed a more sophisticated way to manage email marketing because Mailchimp only allowed basic campaigns to their full list, making it difficult to segment audiences or personalize messages for more than 350,000 active contacts. The museum wanted to improve customer experience and send the right content to the right people, rather than treating every contact the same.

ActiveCampaign helped Museum of Science and Industry, Chicago build a more advanced customer experience strategy, paired with Salesforce for CRM. Using ActiveCampaign, the museum could better collect and consolidate contact information, segment audiences, and create personalized automations. The result was more relevant one-to-one communication and a stronger ability to re-engage guests and tailor emails to different groups.

Museum of Science and Industry, Chicago

Steven Beasley

Senior Director of Digital Experience