Case Study: Motrain achieves 120% higher trial conversions with ActiveCampaign

Motrain boosts trial conversions by 120% with ActiveCampaign

Motrain, a product-led growth company, was struggling to manage its trial-to-paid conversion process and customer engagement with limited manual emails during its two-week free trial. After switching to ActiveCampaign, Motrain gained a more flexible CRM and automation platform to personalize outreach across different segments and better support users throughout the trial.

With ActiveCampaign, Motrain built advanced automations, personalized emails based on user behavior, and integrated tools like Calendly through the API to streamline one-to-one support. The results included a 120% increase in trial conversions, improved customer satisfaction, and more efficient customer journeys that helped move users toward paid subscriptions.

Motrain

Jeff Campbell

Founder