Case Study: Marnell Gaming achieves 2x email open rates and 300% ROI with ActiveCampaign

Marnell Gaming - Customer Case Study

Marnell Gaming is a Nevada-based hospitality and entertainment operator (100–500 employees) best known for the Nugget Casino Resort and large outdoor venues. They needed a more flexible customer experience platform to automate promotions based on playing history, segment audiences across Gaming, Entertainment, Hotel and Retail (and within those groups), and stop overloading IT with routine email, automation, and reporting requests after Mailchimp proved limited and costly.

By adopting ActiveCampaign the marketing team gained dynamic segmentation and automated customer journeys—driving tailored messages by game type and player rating, supporting targeted event and convention lists, and running new-member, local/nonlocal and reactivation campaigns. Marketing became self-sufficient (hundreds of automations), hotel sales can build targeted lists, IT burden dropped, and results included a 2x increase in email open rates and a +300% return on investment.

Marnell Gaming

Anthony Marnell

Founder and Chairman