Case Study: Billetto achieves scalable, personalized marketing automation with ActiveCampaign

Marketing Automation is the ticket to Billetto’s Growth

Billetto, an event-ticketing platform serving a wide range of organizers across 14 countries, was struggling with inefficient tools and the challenge of keeping track of low-frequency customers who might not have churned but could easily be forgotten. Using ActiveCampaign marketing automation, Billetto needed a way to better identify, segment, and re-engage organizers between events while supporting a small customer success team.

ActiveCampaign implemented automated internal reminders for customer success managers when accounts went inactive, helping Billetto reach out at the right time and improve retention. The vendor also enabled easy duplication of automations across countries and languages, plus conditional content for personalized campaigns. As a result, Billetto saved significant time, scaled marketing efficiently across 14 markets, and delivered more tailored customer service and email communication.

billetto

Lina Kocetkovaite

Customer Success Manager