Case Study: LUZ achieves 90% marketing automation and streamlined growth with ActiveCampaign

LUZ - Customer Case Study

LUZ is a four-person lifestyle e‑commerce business that sells Excel and PowerPoint templates to business managers across more than 80 countries via Portuguese, English, and Spanish sites. They needed a marketing solution that could fully automate about 90% of their workflows, integrate smoothly with multiple platforms, and handle a nonstandard customer journey that other tools they tested couldn’t support.

By adopting ActiveCampaign, LUZ built transactional, list‑cleaning, and manual‑send automations and used native Shopify and WooCommerce integrations to funnel customers into customized nurture paths (campaigns → demo downloads → lead capture → email series → purchases/upsells). The result: roughly 90% of marketing routines automated, significant time freed to launch new projects, and sustained performance supporting ~$500K yearly revenue with a lean team and high lead volume.

LUZ