Case Study: INSTADRIVE achieves 6x industry-standard CTRs with ActiveCampaign

INSTADRIVE doubles revenue from follow-up emails with ActiveCampaign

INSTADRIVE, a German electric car subscription service, faced challenges in email marketing due to strict German data protection regulations requiring double opt-in. This made it difficult to convert high website traffic into qualified leads and sales. To manage this, they turned to the vendor ActiveCampaign for its marketing automation capabilities.

ActiveCampaign provided the automation and segmentation needed to build a compliant lead base, primarily by gating pricing information and offering a tax rebate service to capture opt-ins. Automated follow-up sequences were then used to nurture leads. With this solution from ActiveCampaign, INSTADRIVE grew its lead base from 30,000 to over 150,000, achieved a 12% email click-through rate, and doubled the revenue generated from follow-up emails.

INSTADRIVE