Case Study: Cancer Wellness Support increases membership and revenue with ActiveCampaign

Increase Membership and Revenue with Automations

Cancer Wellness Support, a non-profit in Australia, wanted a better way to manage its database, marketing, sales, and membership processes while improving communication with supporters and reducing manual work. By deploying ActiveCampaign for Marketing and ActiveCampaign for Sales, the organization set out to streamline operations and support growth across its community and fundraising efforts.

ActiveCampaign helped Cancer Wellness Support automate major parts of its workflow, including reporting and membership renewals. The results were substantial: social media followers grew by 400%, staff saved about 300 person-hours per month, data accuracy improved by 70%, and revenue from donations, fundraising events, and op shop sales increased by 25%. Staff stress also fell significantly, and the organization became a more attractive partner for collaborations.

Cancer Wellness Support

Vent Thomas

Marketing Manager