Case Study: TAGGUN achieves stronger conversions and saves time with ActiveCampaign

Improve Conversions Using ActiveCampaign Automations

Taggun, a New Zealand-based receipt-scanning API company, wanted to scale beyond startup mode and improve its sales and marketing process. The team needed a simple way to manage leads, automate follow-up, and focus on the prospects most likely to grow with the business, and they turned to ActiveCampaign for help.

Using ActiveCampaign, Taggun built automations and a clearer sales pipeline around key milestones, from free trial sign-up to contract conversion. The results were immediate: the team saved about 30 hours a week in manual work, abandoned-cart automation converted at 28.9%, and integrations like Google Sheets helped drive more predictable revenue and smoother handoffs across the team.

Taggun

Maria Abercrombie

Sales and Marketing Lead