Case Study: Together For Safer Roads increases engagement and conversions with ActiveCampaign

How TSR Untangled Its Website Data and Increased Engagement

Together For Safer Roads (TSR) needed a better way to untangle website data silos and reach the right decision-makers with more relevant marketing. After migrating to ActiveCampaign in March 2021, TSR used tagging and engagement automations, along with website data integration, to track visitor behavior and engagement more clearly.

With ActiveCampaign, TSR improved targeting and gained visibility into the customer journey, helping the team convert website visitors into advocates. By the second half of 2021, email opens increased 297%, clicks rose 406%, the unsubscribe rate dropped 40%, and CTR was 7% above the nonprofit average; clicks-to-open were also 48% higher than the nonprofit average.

Together For Safer Roads

Kat Krieger

Chief Marketing Officer