Case Study: The Produce Moms drives 1 billion healthier lunches with ActiveCampaign

How “The Produce Moms” Made a Billion Lunches Healthier Using Content Marketinger Case Study

The Produce Moms, founded by Lori Taylor, is a content-driven nonprofit/brand that helps families and schools serve produce-rich meals—claiming to have influenced over a billion healthier lunches. After buying the site in 2015 Lori faced the challenge of reaching and communicating different messages to distinct audiences (educators, parents, children, school food-service staff, and media) without the time to personalize outreach manually.

Lori solved this with straightforward content marketing and marketing automation: downloadable ebooks infer audience type, ActiveCampaign automations tag contacts, add them to the right lists, deliver the requested content, and trigger targeted nurture sequences. The approach scaled her reach (Pinterest reaches 2.8M people with ~50K daily pin views), converted traffic into measurable impact, and allowed her to efficiently deliver tailored messaging that advances her mission.

The Produce Moms

Lori Taylor

Founder and Chief Executive Officer