Case Study: How to Write Funny achieves grassroots growth with ActiveCampaign

How The Onion Founder Scott Dikkers Teaches Comedy with ActiveCampaign

How to Write Funny, founded by former The Onion editor Scott Dikkers, needed a better way to grow its comedy-writing brand and turn interest in his classes and book into an ongoing business. Using ActiveCampaign, Scott aimed to replace one-off promotion with a more personal way to teach, nurture, and sell what he knew.

ActiveCampaign helped Scott build automated email marketing for new subscribers, including a welcome sequence that delivered useful comedy tips and storytelling. The result was a more personal connection with readers and a scalable way to market his classes and book, helping How to Write Funny grow from a grassroots idea into a broader online audience.

How to Write Funny

Scott Dikkers

Writer