Case Study: Morning Coach achieves automated lead delivery and more free time with ActiveCampaign

How The Morning Coach’s Failures Became a “10-year Overnight Success”

Morning Coach is the coaching and media business built by JB Glossinger after leaving aerospace to write a book and start a podcast. Early on he struggled to grow and sell — spending roughly $2 million on websites and vendors that repeatedly broke, wrestling with platforms and technical complexity while trying to reach more fans and convert readers and listeners into customers.

By switching to simple, integrated tools—Elementor/WordPress forms connected to ActiveCampaign—and building automations that deliver lead magnets, score engagement, schedule follow‑ups and target messages, JB automated the customer journey without heavy development. The result: scalable, reliable lead delivery and targeted outreach, stronger sales and audience growth (hundreds of thousands reached), big savings on development, and more time—JB now runs a thriving business while working roughly 15 hours a week.

Morning Coach

JB Glossinger