Case Study: The Design Space achieves 50x subscriber list growth in 2 years with ActiveCampaign

How The Design Space Grew Their Subscriber List 50x in 2 years

The Design Space, founded by Melissa Love, is a small web‑design business that evolved into an online training and membership site. Melissa needed recurring revenue and a much larger email list to launch her course, but felt overwhelmed by tools and costs while trying to balance client work and family life.

She used ActiveCampaign to build lead magnets, sync lists to Facebook Custom Audiences and create lookalike audiences, and automate onboarding, engagement tagging, and high‑touch moments (Bonjoro, DMs, welcome gifts) via Zapier integrations. Within two years her list grew from about 200 to ~10,000 subscribers (50x growth), ads performed better, and she maintained a personal customer experience while scaling into a subscription membership.

The Design Space

Melissa Love

Founder