Case Study: Teton Sports achieves 700% email list growth with ActiveCampaign

How Teton Sports Grew Their Email List 700% with ActiveCampaign

Teton Sports, a maker of sleeping bags, backpacks, tents and other outdoor gear, had a strong social media presence but needed a more targeted way to reach distinct customer groups—campers, hikers, hunters and families—because each audience requires different product recommendations and offers.

By implementing ActiveCampaign’s forms, site and link tracking, and tagging, Teton Sports began collecting audience preferences (like trip type) and sending tailored campaigns for backpacks, hiking gear and other segments. The result: clearer audience targeting, better campaign reach (including promoting donation drives), and a 7× increase in their email list.

TETON Sports

Shawn Parry

Head of Marketing and Development