Case Study: Swim University increases revenue by 66% with ActiveCampaign

How Swim University Increased Revenue 66%

Swim University, the pool care website and YouTube brand founded by Matt Giovanisci, struggled for years to make email marketing work effectively and was missing the automation and conversion tracking needed to support its growing business. After revenue from affiliate marketing dropped sharply, the team needed a better way to promote its own products and courses through email.

ActiveCampaign provided the email automation platform Swim University needed to build evergreen campaigns, track subscriber journeys, and better personalize messaging. With ActiveCampaign, Swim University gained clearer conversion data, automated customer journeys, and predictive sending, helping the business increase revenue by 66% and create a stronger, more scalable email-driven sales model.

Swim University

Matt Giovanisci

Pool Care Expert