Case Study: Startup Valencia achieves 5x more partner growth with ActiveCampaign

How Startup Valencia Increased Its Partner Base 5x Using Automations

Startup Valencia, the association supporting the entrepreneurial ecosystem of the Valencian Community, needed a more affordable and scalable alternative to HubSpot as it grew its member and partner outreach. Working with ActiveCampaign and its marketing automation CRM, the team wanted to better segment audiences, send personalized communications, and manage event and lead data more efficiently.

ActiveCampaign helped Startup Valencia build automated funnels, use tags for segmentation, and integrate tools like Zoom, Typeform, Google Sheets, and Zapier to centralize contact data. As a result, Startup Valencia tripled new members per month, grew its partner base 5x, doubled click-through rates, and increased open rates by 83%, all while improving lead nurturing and retention through ActiveCampaign.

Startup Valencia

Roberto Moragon

Chief Marketing Officer