Case Study: Socks on Schedule (SOS) acquires 3,400+ email leads and 40+ customers with ActiveCampaign

How Spencer Started a Sock Subscription Service with ActiveCampaign

Socks on Schedule is a subscription sock business started by Spencer Wild (an ActiveCampaign employee) and his friend Josh after they noticed a gap in fun, wearable sock options. They needed a product and a tech stack that solved dropshipping pain points—poor supply visibility and long delivery times—while supporting a recurring, easy‑to‑fulfill model that they could run as a side hustle.

They built on Cratejoy with Stripe and Zapier and used ActiveCampaign to capture and nurture leads, automate subscription emails, run split tests, personalize coupon codes, and track site and ad performance. A Facebook‑promoted giveaway plus ActiveCampaign forms and automations produced 3,400+ email leads and, within 2.5 months, 40+ customers, better ad cost efficiency, and real‑time reporting that lets them scale the subscription business without daily hands‑on management.

Socks on Schedule (SOS)

Spencer Wild

Co-Owner