Case Study: Southern Orthodontic Partners achieves 87% response rates in 24 hours with ActiveCampaign

How Southern Orthodontic Partners Achieved 87% Response Rate in 24 Hours with ActiveCampaign

Southern Orthodontic Partners, a multi-practice orthodontic group, needed a better way to manage lead follow-up, patient communication, and marketing consistency across locations. They turned to ActiveCampaign to help automate outreach and improve response times, especially for inquiries coming in outside normal business hours.

Using ActiveCampaign, Southern Orthodontic Partners built automated SMS and email follow-ups, segmented patients by behavior, and centralized oversight through a CRM structure managed by a central team. The result was an 87% response rate within 24 hours, plus additional engagement from follow-up sequences that recovered about 6% of leads after 10 days, while also supporting more efficient operations and higher patient lifetime value.

Southern Orthodontic Partners

Ben Goodman

Chief Marketing Officer