Case Study: Sneleentaxi achieves 1.5M€ crowdfunding success with ActiveCampaign

How Sneleentaxi Used Lead Scoring and Site Tracking to Crowdfund Its Platform

Sneleentaxi, a Dutch ride-booking platform, needed a way to better track the full customer journey and measure rider activity beyond the initial booking. Before ActiveCampaign, the team lacked actionable feedback, couldn’t see which customers were truly interested in investing, and needed a marketing solution that could integrate with their custom booking platform.

ActiveCampaign provided the solution by integrating with Sneleentaxi’s booking system, using site tracking, lead scoring, tagging, and automations to surface key customer data and identify high-intent contacts. This helped Sneleentaxi isolate 200 prospective investors from a list of 1,200 and raise €1.5 million in just two months, while also contributing to 130% year-over-year growth since joining ActiveCampaign in 2018.

Sneleentaxi

Sven Braam

Chief Executive Officer