Case Study: Screencastify scales remote learning support and user growth with ActiveCampaign

How Screencastify is Helping Educators Teach Remotely During COVID-19

Screencastify, a Chrome extension for recording, editing, and sharing videos, faced a major challenge during COVID-19 as school closures drove a 340% increase in daily users and a huge influx of educators needing remote-teaching tools and support. With a small team of just 10 people, the company needed a way to scale customer communications without overwhelming teachers or creating email noise.

ActiveCampaign helped Screencastify manage the surge with automations, welcome email series, tagging, and goal tracking so new users received helpful, timely information. As a result, Screencastify was able to support thousands of new users, capture better data for decisions, and keep communication relevant during a period that also saw a 497% increase in videos made per day and a million minutes recorded.

Screencastify

Laura Litton

Director of District Partnerships