Case Study: Sales Driven Sites achieves three-channel lead nurturing and higher conversions with ActiveCampaign

How Sales Driven Sites Nurtures Prospects on 3 Channels at Once

Sales Driven Sites, led by founder Marlon Marescia, helps businesses turn website visitors into customers—an often-missed step after collecting contact information. The core challenge was managing and converting a steady stream of leads (about 10 per day from Facebook Ads) so none slipped through the cracks while keeping outreach personalized and trackable.

Marlon implemented ActiveCampaign CRM and automations to create deals, send Slack alerts, and run a three-channel nurture (email sequences, Facebook Custom Audiences, and staged phone follow-ups) with goals that pause the sequence when prospects book. By automating tracking, targeted ads, and email nurture, he freed time to personally call every lead, producing a consistent, scalable sales system that improves follow-up and conversion.

Sales Driven Sites

Marlon Marescia

Founder