Case Study: Soundsnap achieves 20% higher open rates with ActiveCampaign

How Predictive Sending and Behavioral Targeting Increased Email Revenue By 300%

Soundsnap, a library of professional sound effects serving over 1.8 million users, wanted to make its email marketing more efficient and better personalize the customer experience. To do that, the small team needed a marketing automation tool from ActiveCampaign to help with segmentation, automation, and timely follow-up based on user behavior.

ActiveCampaign implemented behavioral targeting, predictive sending, surveys, and customized onboarding so Soundsnap could trigger relevant emails from on-site searches and browsing activity. The result was a 20% increase in open rates, plus more targeted recommendations that helped users find the right sound effects faster and supported higher revenue opportunities.

Soundsnap

Daniel Koscielski

Head of Growth