Case Study: Platinum Skin Care achieves 17% lead conversion with ActiveCampaign

How Platinum Skin Care Became a Glowing Example of Personalized Marketing

Platinum Skin Care, founded by Jennifer Tilney after she successfully treated her own severe acne, helps customers with personalized skin-care plans built around education and one-on-one guidance. The challenge was scaling that individualized approach and learning enough about customers up front to send relevant content instead of generic marketing.

Platinum Skin Care implemented ActiveCampaign with a site quiz, automated tagging, segmented education emails and a VIP program to deliver tailored content and offers. The result: an automated funnel that converts 17% of the first 250 quiz-takers into customers, generated about $5,000 in recommended-package sales in three months, achieved VIP open rates above 50%, and greatly reduced manual work.

Platinum Skin Care

Jennifer Tilney

Owner