Case Study: Peoplematters increases email open rates by 20% with ActiveCampaign

How Peoplematters increased its email open rates by 20%

Peoplematters needed a better way to manage marketing and business data across multiple sources, improve email campaign performance, and get clearer visibility into the customer journey. They chose ActiveCampaign, implemented with help from Efor, to support their marketing and business requirements and connect the platform with their existing ERP data.

With ActiveCampaign, Peoplematters built a solid data model, created a unified CRM with two pipelines, and set up automations to streamline communication between business and administrative teams. The result was a 20% improvement in email open rates and clicks, along with fewer unsubscribes and a more complete view of client behavior.

Peoplematters