Case Study: Fresh Level achieves personal, scalable video onboarding with ActiveCampaign

How Parchelle Uses Video Emails to Add a Personal Touch

Parchelle’s Fresh Level is a video production studio that helps businesses tell their stories through marketing videos, explainers, and testimonials. The challenge was scaling that personal, human touch—converting prospects and onboarding clients in a way that showcased Fresh Level’s personality—without spending endless time on one‑off outreach and follow‑up.

By integrating Calendly with ActiveCampaign and embedding short videos on the confirmation page and in automated welcome emails, Fresh Level added a consistent, personal touch at every step of the customer journey. The automation increased engagement, streamlined onboarding, enabled Parchelle to step back from day‑to‑day shooting, expand into remote shoots and new offerings, and ultimately reach more clients while preserving the company’s personality.

Fresh Level

Parchelle Hotten