Case Study: Painting With A Twist achieves 95% franchisee adoption with ActiveCampaign

How Paint & Sip Franchise Business Achieved 95% Franchisee Adoption with ActiveCampaign

Painting With A Twist, a paint-and-sip franchise built around community and creativity, needed a way to replace fragmented marketing tools and inconsistent branding across locations. With ActiveCampaign, the company wanted to unify email marketing for both corporate and franchisees while improving customer engagement and making it easier for local teams to manage campaigns.

ActiveCampaign implemented centralized and automated email marketing, including re-engagement, win-back, and franchise development automations. The results included 95% franchisee adoption, a 65% increase in email volume, and a 25% lift in revenue from email campaigns, while reducing a task that once took owners 2 hours to just 10–15 minutes.

Painting With A Twist

Brittany Graff

Senior Director of Marketing